A name’s Authority score assesses the level of consistency of the most frequent keywords appearing with your name in different search results. An authority score of 60% would mean that 60% of the search results have the same keywords and hence most probably referring to the same person. A name’s Sentiment score refers to the overall sentiment of the search results. Both scores are directly related to each other.

The more common a name is on Google, the lower the Authority score it will have. This also means that major keywords associated with the name will have less frequencies.

The report will be sent directly to your email in PDF and CSV formats.

The PDF will include a word cloud reflecting the major keywords associated with your name, the bigger the weight of a word, the bigger it is visualised in the word cloud.

The email will also contain two CSV files, one containing the most frequent keywords and another containing the individual search results and their estimated sentiment scores.

You will be sent an email with the report material attached in a couple of minutes after generating a report.

A proper plan will need to be devised taking into consideration your unique name, its popularity, and the reputation you are looking to build for yourself. If you’d like to know more about improving your Google reputation or that of your client, please contact us and we will connect you with our Google reputation management experts.